Khans of Bollywood are a well known term used to describe the three most successful Khans – Shah Rukh Khan, Salman Khan and Aamir Khan. All three actors started their careers around the same time have achieved a supreme level of superstardom because of their fan followings. It’s a fact that all three of them were born in 1965 and are ruling Indian entertainment industry since the time they stepped in.
Some of their movies have earned any other stars in the history of cinema. The dominance of the three Khans of Bollywood at the Indian box office has been compared to that of the Marvel Cinematic Universe in Hollywood.
The three Khans also endorse several services and even have hosted some of the most watched TV shows. These celebrities have an overwhelming impact on a common man’s life and perhaps that’s why many brands bank upon them for selling their products or services.Whenever, company who manages to bring one of these superstars on board for endorsing their services, that particular product or service provides has a guarantee that it’s going to be a hit in the markets.
For obvious reasons, Shahrukh, Salman and Aamir charge a bomb amount of money for these endorsements. Their fee could go up-to millions for one which is as much as they would charge for a movie.
Shah Rukh Khan
King Khan is one of the most visible actors on television. He has maximum number of endorsements in the industry and due to his popularity he’s generally every bands first choice for promotions. SRK is a bigger brand himself than whichever brand he chooses to endorse and that’s why his association is considered beneficial for the advertisers.
Shah Rukh Khan has endorsed brands such as Tag Heuer, Airtel, Videocon, Emami, Hyundai, Pepsodent, Dish TV, Fair & Handsome, Lux, Frooti, Nerolac, Pepci, Denver, D’decor, Pepsi, Food Panda, Big Basket, Pan Vilas and many more. The superstar charges astronomical amount of around 4-5 corers a day.
Salman is the most popular Khan in the whole Indian movie industry. He is the host to India’s most popular reality TV show and therefore he stays in the headlines even if none f his movies are releases any sooner. People love and respect him tremendously for his social work as well as helping nature. His movies are declared hit before they reach the theatres and his endorsements always leaves an impact on people’s life.
Salman Khan has endorsed brands like Thums Up, Revital, Wheel, Suzuki Motorcycles, Yatra.com, Dixcy Scott, Splash, Relaxo, Appy Fizz among others. In 2017, he earned around Rs. 232.83 crores backed by endorsing the most number of brands in a year and he also topped the Forbes’ India top 100 celebrities list for the second consecutive year. He charges between 3.5-5 crores per day for selling a brand under his own brand value.
He is a perfectionist not only while finalising the scripts he wants to be a part of but also about which brands he would like to endorse. Aamir has a very high brand value but is rarely seen promoting a service. Apparently, he likes to know about everything before committing to a brand and he even likes to go through a particular campaigns marketing plan himself.
His endorsement with Snapdeal in 2015 individually, made him earn around 30 crores with which he was declared the most expensive celebrity brand ambassador. Other brands that he has endorsed includes Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches and most recently Vivo India; the actor charges around 5-7 crores per day for the same.
The three Khans of Bollywood are what they are because of their endorsements and films combined. Being an ambassador to such huge brands also effects their brand values according to the increasing or decreasing popularity of that brand among audience. But end of the day, the three Khans of Bollywood are the richest and the most humble people in the industry.
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