This year's second-highest grosser till date was not just a great entertainer but was quite a tongue twister, right? Sonu Ke Titu Ki Sweety. These Bollywood films titles reflect a colloquial desi vibe, which helps the makers in establishing a greater connect with the audience.
Not just Luv Ranjan, but many experts have been trying to inculcate this habit in their work like, Batti Gul Meter Chalu, Veere Di Wedding, Nanu ki Jaanu, Shaadi Teri Bajaayenge Band Hum, Chanda Mama Door Ke, Sandeep Aur Pinky Faraar, Sui Dhaaga- Made In India and Ek Ladki Ko Dekha Toh Aisa Laga. So to say, these movies have attracted us and generated a curiosity within us to watch them. Right? Interestingly, they are a mix of multi-starrers, comedies, sci-fi entertainers, romantic dramas and experimental themes.
Writer Manu Rishi Chadha, who has penned Abhay Deol- starrer Nanu Ki Jaanu believes that words and names like Titu, Monu, Bittu, Tinku, Nanu and Jaanu sound like everyone's household names which gives a chance to the audience to feel like it's their own story. So giving a desi title to you movie helps the makers real a common family's heart which in return give them good box- office numbers and reviews.
"As much as 80 per cent of people in India find a character like themselves in films, so if a title gives them that, their heart and our box office gets set," Chadha said.
However, the man behind Katrika Aaryan's Pyaar ka Punchnama and Sonu Ke Titu Ki Sweety, Luv Ranjan believes that such desi titles take time to register in the minds of the audience, but when they do, such movies become really memorable for all.
Though such quirky and controversial-sounding titles are nothing new because according to Film historian SMM Ausaja, directors and writers have been using this formula since ages. "Take a film like the 1955 film 'Garam Coat' or the 1956 movie 'Chhoo Mantar'... Then there was 'Chameli Ki Shaadi' or more recent ones like 'Utt Pataang', 'Bhagam Bhag'... Films of Johnny Walker and Bhagwan Dada had desi titles... Most of such quirky names are comedies which require amusing titles," Ausaja said.
Last year was no different for Bollywood with some catchy titles including, Haraamkhor, Laali Ki Shaadi Mein Laaddoo Deewana, Begum Jaan, Behen Hogi Teri, Shubh Mangal Savdhan, Meri Pyaari Bindu and many more.
This trend is more visible nowadays, and it is also evolving the taste of audience, who now like movies that are Indian at heart but based in the hinterlands. "The audience wants to watch realistic stories, and draw entertainment in a realistic way. So, the stories and also the titles are selected in that particular manner." Trade Analyst Girish Johar said.