Artificial jewellery, today, has found its abode everywhere and even replacing real jewellery in many places. Besides its usual forms—necklace, earrings, trinkets, headgears; artificial jewellery comes in so many more refined and styled designs that actual jewellery cannot take forms. Rhinestones are set in brass, sea shells are carved into magnificent neckpiece and beads are tasselled into earrings.
As for history, artificial jewellery dates back to as far as the twentieth century of that Coco era when traditional silhouettes moved on to sleeker, lighter and more agile fashion trend. Today, accessories in this form are also called costume jewellery, imitation jewellery, fake jewellery, fashion jewellery, et cetera.
For a hassle-free shopping, let us go through some of the top online shopping sites where one can comfortably avail artificial jewellery.
Top 8 Websites to Buy Artificial Jewellery in India
Just like any other shopping site, cilory.com deals in apparels and personal care products besides jewellery. Their particularly appealing range of artificial jewellery is found in the crystals and handicraft earrings collection. Featured in the image are wooden parrot pom pom earrings and fusion jhumkas with meenakari work, exclusively available at Cilory.
One of the world’s biggest commerce companies, Amazon has a way with the preferred choice of its customers. Amazon’s most recent artificial jewellery collection, for wedding, has a price range as low as 299 INR heavily discounted for Prime visitors. In case you are dropping in at the costume jewellery section of amazon.in, expect to find some exclusive works like a set of traditional red and green temple coin necklace and earrings, or pearl jhumki earrings for that fancy party and much-needed drama.
As the name suggests, this website is exclusively for the tiny tots. Shopping at firstcry.com will add more colours to your child’s sense of fashion and personal style. Shown in the image are some of the pretty products from First Cry. They include the Bobbles and Scallops set of three adjustable plastic resin flower ring in colours of pink, yellow and light green; Little dress flowergirl wreath. Allow your little ones to play with costumes like the Mellissa and Doug tiara featured in the picture.
Voylla brings the real bling deals to your jewellery collection, thanks to its regular designer collections. They have neat individual sections for wedding, brands or designers, fashion and style. Each of these pieces are intricately photographed and advertised for an appealing vibe. Like it suggests, Think jewellery, think Voylla. Now, that is one cool tagline becoming of a Harvey Spector-esque business.
With Doubt is out as its brand philosophy, ajio.com inclines toward a slimmer, more elegant metallic collection. Founded in 2016 and heavily backed by the Reliance Industries, the online website hosts a handsome amount of brands and handpicked collections with a price range affordable for wide range of customers. AJIO’s indie collection presents unique works and handicraft from boutiques and artisans across.
One tip: Artificial jewellery will be normally made of inexpensive metal and gemstones like sterling silver, nickel, brass, steel, silver, gold plated and lucites.
6. Paytm Mall
Just recently launched in February this year, Paytm Mall is an extension of online marketplace business and an application of mall-bazaar concept. The website even has a collection of religious themed jewellery like Navratna ring studded with multicolour gemstones, Ganpati chain lockets, Om pendants, quirky solitaires and many more. At paytmmall.com, you can even shop depending on the materials of the jewellery you would like.
Packed in a single Accessories section, Craftsvilla offers collections for different occasions and different people. The kundan collection sports a lot of beads and crystal studs while the temple jewellery is set with much of golden delight. There is also the terracotta collection where one will find a handmade danglers and beautifully painted headpiece or hand cuffs. Watch out for the cute sets of necklace and earrings that feature half-moon designs and hand painted colours.
This one is for the typical traditional Indian bride and the likes. Just like the name, sukkhi.com and the founders have a soft corner for all things bridal—Sukkhi traditional gold plated kundan choker necklace, Sukkhi Anushka Sharma Bollywood Inspired neckpiece and earrings set, etc. Besides these common jewellery pieces—bangles, rings, necklace; Sukkhi also has exclusive sections for accessories like traditional maang tikkas, passa, borla, hath phool, and so on.
Remember, imitation or artificial jewellery are not to be confused with fine jewellery—made using unreactive and expensive metals like gold and diamond. Although the term jewellery is becoming synonymous with all types of jewellery pieces and materials, artificial jewellery came into being only recently. Henceforth, they are often characterised by historical periods, the time in which they were made or developed. For instance, the Art Deco jewellery is an attribution to the ones developed around 1920s and 1930s. The Retro jewellery (and the wildly credited fashion) dates back to the period between 1935 and 1950 while another one would be the Art Modern period came about in 1945, following the revival of fashion industry after the Depression.
Like we always say, catching up with the world can be difficult which is why it is best to move hand in hand with it. With so much of information bombarded at every point of life, a consumer can be pretty perplexed over what to pick and which to trust. And with science and technology constantly tapping at our feet, one can only move on in order to keep up with the good faith. The Indian Movie Channel is here to help, simply tag along.
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