timc magazine

Varun-Anushka starrer Sui Dhaaga's campaign date revealed!

by Vibhuti Gupta, Friday, August 03, 2018

Varun Dhawan and Anushka Sharma Kohli are two of the biggest names in the Hindi film fraternity. Well, with a good cause in heart their on their way to bring to us a socially relevant movie, Yash Raj Films' Sui Dhaaga. While we were all surprised by the looks of the movie, the film celebrates entrepreneurship and the empowering impact of self-reliance.

The film is slated to release on September 28, 2018

From the shoot and to the post-production; every tiny detail is completed and the team is much-excited about the promotions are about to begin! Choosing the perfect day, the team has decided that 'The National Handloom Day' i.e., August 7 will be the day to begin their promotion campaign.

In the movie, actor Varun Dhawan plays a tailor, and Anushka Sharma an embroiderer. Together, their characters celebrate Indian craftsmanship.

"'Sui Dhaaga' is a salute to the bold entrepreneurs and the self-reliant workforce of the country - artisans, craftsmen, weavers and the grassroots level contributors to the surging India's indigenous arts and crafts industry," Producer Maneesh Sharma said in a statement.

He feels that starting the promotions on this particular day will be seen as honor to the skilled entrepreneurs of our country.

The Central Government had declared August 7 to be celebrated as National Handloom Day annually due to its significance in India's history. The Swadeshi Movement was launched in 1905 on the same day. The movement saw the revival of domestic entrepreneurship.

As part of the promotions, Varun and Anushka will start touring the country from this date. The "first asset" of the film will be launched, followed by the trailer a week later. Directed by Sharat Katariya, the film will release on September 28.


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