The film is based upon the tradition of groom kidnapping, prevalent in Bihar where grooms are kidnapped in order to prevent dowry. The film is co-produced by Ekta Kapoor, Shobha Kapoor and Shailesh.
The idea and story of the film conceived by the writer Sanjeev K Jha who is from Bihar and was aware about such forced marriage practice in his state. He was surprised to see the official data that said that more kidnappings happened in Bihar for the purpose of forced marriage than ransom in some recent years. It was an eye-opener for him so he created a love-story using this bizarre practices.READ MORE