Bollywood actress Anushka Sharma Kohli has been roped in as the brand ambassador of Cox & Kings, the company said in a statement. She will be seen promoting the company’s travel offerings in a new TV campaign to be released soon. Apparently, the tour operators and overseas tourism boards have been increasingly looking towards Bollywood celebrities to promote and market their offerings.
Anushka will be next seen in Sui Dhaaga: Made in India
Karan Anand, head, relationships, Cox & Kings said: “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”
Anushka Sharma said, “I am glad to be associated with the world's oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.”
This is the first ever association of Cox & Kings with a Bollywood superstar.
Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at Rs. 69,750 and winter departures to Far East, Australia, New Zealand and Exotic destinations starting at Rs 58,980.
Cox & Kings offers products like leisure travel - domestic (Bharat Deko), (Xperiential Holidays), inbound and international, corporate travel, MICE, trade fairs, visa processing and foreign exchange. The outbound tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customized tours), Luxury Escapades (unique & luxurious travel) and NRI (catering to Indians across the world).