ELKDTAL box office collection day 3: Father-daughter duo falls under expectations!

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Starring for the first time in Ek Ladki Ko Dekha Toh Aisa Laga, the father-daughter duo falls under expectations and continues with its poor collection.  With Rajkummar Rao and Juhi Chawla in crucial roles along with Sonam Kapoor and Anil Kapoor could not win expected returns and attention from the audience.

The film could not open well and the weekend collections also remained poor. With the business coming from city multiplexes, the movie continues to perform below average. Though the movie is expected to rise slowly in the coming days, the present collections are unsatisfactory.

As per a latest BoxofficeIndia.com report, the movie has collected Rs 4.50 crore on the third day of its release. The total collection of the weekend stands at Rs 8.50 crore. The film, till now, has managed to collect a total sum of Rs 11.25 crore at the box office.

Despite being a family film, the movie could not win hearts because of a different subject of the same-sex relationship. Breaking the norms of the society it talks of homosexuality which seems is not being welcomed with open arms by the Indian audience.

Co-written and directed by debutante Shelly Chopra Dhar, the movie revolves around the title character Sweety who has different sexual preferences and is in love with a female. Throughout the film, Sonam tries to hide her identity and keeps rejecting marriage proposals. Starring Akshay Oberoi and Regina Cassandra, the movie is being produced by Vidhu Vinod Chopra.

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