Katrina Kaif appointed as the new brand ambassador of Lenskart

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Blue star Katrina Kaif has been reportedly appointed as the brand ambassador of eyewear giant Lenskart.

The brand is all about fun, fashion, playfulness and friendliness and so is Katrina

Katrina is signed to be the face of Lenskart for the next two years and would also feature in the brand's new campaign, as per the sources.

"I am delighted to be associated with Lenskart... It's very important for me to find synergies with my brand associations and I believe Lenskart resonates the same. Lenskart is a brand loved by Indian youth and this is a conscious effort to connect with the fashion savvy Indians," said Dhoom: 3 star.

Katrina Kaif appointed as the new brand ambassador of Lenskart

Peyush Bansal, Founder and CEO, Lenskart.com says that the brand is all about fun, fashion, playfulness and friendliness and so is Katrina.

"Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit. We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness'. Katrina fits this the most. Her song ‘Kala chashma' was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well," Bansal said.

Katrina who is all set for the release of her much-awaited project, 'Thugs of Hindostan', has begun shooting for 'Tiger Zinda Hai' and Anand L  Rai's untitled  which are expected to release next year.

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