Celebrated crooner Rihanna has broken silence about something that’s bothering her. She snubbed Snapchat’s offensive ad that was loosely based on the domestic violence suffered by the singer’s ex.
Snapchat's market shares decline after this controversy.
Here are the juicy details about the incident. The ad was created for an android/iphone game known as ‘Would you rather’ that pops up in between the app usage. The ad asked people if they would rather punch Chris Brown or Slap Rihanna over the weekend.
Later on, the app makers apologized for creating this ad. The 'Umbrella' singer posted her response on Instagram in return. Here’s what she said:
"Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess! I'd love to call it ignorance, but I know you ain't that dumb!" The 'Unfaithful’ singing sensation shared her sentiments on her social media post.
Rihanna's story went on, "You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn't about my personal feelings, cause I don't have much of them.but all the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet.you let us down!"
"Shame on you," she further added. "Throw the whole app-oligy away."
There was equal amount of burnt responses from Chris Brown as well. His lawyer quipped, "Whoever conceived this at Snap Chat needs to be slapped."
"This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again," Snapchat posted their statement.
The controversial advertisement referred to the 2009 tragic episode between Rihanna and her former beau Brown who beat her up in his automobile after a Grammy Awards’ party. As a result, the market shares of Snapchat have dropped after this incident.