This year's most anticipated project, Thugs of Hindostan is all geared up for release on the coming weekend. Finally, the wait is over and from today on-wards fans will be able to pre-book tickets for the Amitabh Bachchan and Aamir Khan starrer Magnum Opus.
There are rumoured reports which suggest that ToH will collect over Rs 50 crores, on the first day of its release i.e., 8th November '18. Although, the wind is flowing completely in the favour of Yash Raj Film's upcoming movie yet the team is leaving no stones unturned in approaching the audience.
Upcoming medieval period drama movie, Thugs of Hindostan's producer Yash Raj Films has joined hands with Google Maps India for approaching the audience in the most innovative way possible. Yes, you heard it right!
Now, none-other-than Aamir Khan aka Firangi from Thugs of Hindostan will guide the commuters in navigating while using Google Maps in India. Product Manager of Google Maps India, Neha Waikar confirmed the news in a statement.
Neha said: "As people gear up for Diwali and to watch Thugs Of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie all the success."
The commuters will have the option to drive along with Firangi on their Android or iOS smart phones. In the navigating app, users will find Aamir riding his pet donkey from the film throughout the journey. Production house Yash Raj Films has also imbibed some dialogues from the movie including, '1-2-3 quick march' for making it more interactive for the user.
Vice President of Marketing and Merchandising, YRF, Manan Mehta said: "So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so."
Well, we bet this is the most interactive and innovative method of promoting a movie which is ever being used in India & Bollywood.
On a related note, Vijay Krishna Acharya's directorial Thugs of Hindostan will be released on 8th November i.e., Thursday. Along with Big B, Thugs of Hindostan will feature Katrina Kaif, Aamir Khan, and Fatima Sana Sheikh in pivotal roles.