Vidya Balan gets a notice from FDA for promoting cough syrup


Vidya Balan starrer Tumhari Sulu seems to have landed itself into trouble for using a particular cough syrup in the movie.  The film’s production house, T-Series and north India based pharmaceutical company, Torque, may receive notice for not adding an advisory before promoting a cough syrup as a part of movie promotion.

Tumhari Sulu has crossed Rs 31 on the Box office

Officials from Food and Drugs Administration (FDA) said a similar notice may be sent to Vidya Balan also, for promoting the cough syrup in advertisements through newspapers and electronic media channels.

Vidya Balan

The advertisement campaign violated the basic norm of advising the readers and target audience to exercise caution while using the medicine. 

Vidya Balan as Sulu in the advertisement is seen promoting the cough syrup, Torex. During film promotions, Vidya was seen in an advertisement where she is coughing while anchoring a show at a radio station. The actor says in the advertisement, “Sulu ke har safar mein uska saathi, Torex cough syrup ho, toh alvida khashi.”

Following this Dr Tushar Jagtap, a medical activist was the first one to write to the FDA. He had written to FDA commissioner, citing how the wide advertising campaign promotes self-medication. Let's see what happens next here.

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